What Does La Coste Mean
Ever seen someone rocking a polo shirt with a little green crocodile on it? You're probably looking at a La Coste fan. But what's the deal with this iconic brand? Let's dive i...
Ever seen someone rocking a polo shirt with a little green crocodile on it? You're probably looking at a La Coste fan. But what's the deal with this iconic brand? Let's dive in, shall we?
So, What's in a Name?
La Coste, you ask? It's French, of course! 'La' means 'the', and 'Coste' is a nod to the brand's founder, René Lacoste. Clever guy, he was. He started the brand in 1933, and it's been a tennis court staple ever since.
From Tennis to Fashion
René was a tennis champ, and he wasn't too fond of the heavy, stuffy clothing of the time. So, he designed a lightweight, breathable fabric for his shirts. The rest is history! His shirts became so popular, he decided to start a brand. And thus, la Coste was born.
Must Read
Meet the Croc
Now, you can't talk about La Coste without mentioning the crocodile. René was known as 'The Crocodile' on the tennis court, thanks to his tenacious playing style. So, he put the reptile on his shirts as a symbol. It stuck, and now it's one of the most recognizable logos in fashion.
Quirky Facts
Did you know La Coste was one of the first brands to use color on the tennis court? Before them, everyone wore white. They also introduced the idea of a 'tennis uniform' - a matching outfit for players. Revolutionary stuff!
Lacoste Logo: Meaning, History, Design Influences, and Evolution - Boon
And here's a fun one: La Coste isn't just about polo shirts. They've collaborated with artists like Andy Warhol and Jean-Michel Basquiat. They've even made a perfume bottle that looks like a tennis ball can! Talk about a serve ace!
Why We Love It
La Coste is more than just a brand. It's a symbol of timeless style and sporty elegance. It's a brand that's comfortable on the court and in the city. It's a brand that's not afraid to have a little fun with fashion. And that, my friend, is why we love it.
So next time you see that little green crocodile, give it a wink. It's been around the court, and it's not going anywhere. And neither is its cool factor. That's what we call a grand slam in style!
