Kpmg Nunwood Customer Experience Survey 2018

Why KPMG Nunwood's 2018 CX Survey is Your Ticket to Smarter Living

Hey there, curious mind! Ever wondered what makes your favorite brands tick? Or why you keep going back to that one coffee shop that just 'gets' you? Well, grab a cuppa and let's dive into the fascinating world of customer experience, as illuminated by KPMG Nunwood's 2018 CX Excellence report.

What's CX, you ask?

CX, or Customer Experience, is like the secret sauce that makes your interactions with brands delightful or dreadful. It's the sum of all the experiences you have with a company, from the moment you first hear about them to when you're singing their praises (or not) to your friends.

So, what's the big deal about this KPMG Nunwood survey?

Every year, these clever cookies at KPMG Nunwood gather data from thousands of customers and businesses to figure out who's nailing the CX game and who's, well, not so much. They've been at it since 2008, so they know their stuff. And guess what? The 2018 report is packed with insights that can make your life more fun and your decisions more informed.

Who's leading the CX pack?

Intrigued? Let's start with the good news. The top 10 brands in the 2018 report are a mix of old-school faves and new-school disruptors. We're talking about the likes of John Lewis, First Direct, and Ocado. These guys are doing something right, and we can all learn a thing or two from them.

What makes a great CX?

Now, you might be thinking, "That's all well and good, but what makes a great CX?" Great question! KPMG Nunwood breaks it down into six 'pillars' or key areas: Personalization, Integrity, Expectations, Resolution, Time & Effort, and Empathy. Each one plays a part in creating a CX that'll make you smile.

How can this help you?

Here's where it gets interesting. By understanding what makes a great CX, you can make smarter choices as a consumer. You can vote with your wallet for brands that truly care about their customers. And if you're a business owner, you can use these insights to create a CX that'll have your customers raving.

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But here's the thing: it's not all about the big guys. KPMG Nunwood's report shows that even small businesses can create amazing CX. It's all about understanding your customers and going the extra mile to make their lives easier, happier, and more fun.

Ready to level up your CX game?

So, there you have it. The KPMG Nunwood 2018 CX Excellence report is your secret weapon for smarter living. Whether you're a customer or a business owner, there's something in there for everyone. So, go on, dive in, and get inspired. Your life (and your customers' lives) will thank you!

And remember, every interaction is a chance to create a little bit of magic. So, let's make CX great again, one smile at a time. You've got this!