2017 Global Customer Experience Benchmarking Report

Why Your Fave Coffee Shop Should Care About This Report (And You Should Too!)

Imagine you're standing in line at your local coffee shop, the aroma of freshly brewed coffee wafting through the air. You're craving your usual - a caramel macchiato with a sprinkle of cinnamon. But today, something's off. The barista seems distracted, the orders are mixed up, and the line's moving slower than a snail's pace. You're left wondering, "What's going on here?"

Well, my friend, this could be a case of a business not keeping up with the times, or worse, not caring about your customer experience. And that's exactly what the 2017 Global Customer Experience Benchmarking Report is all about - making sure businesses, big and small, are giving their customers the best experience possible.

So, What's This Report All About?

The 2017 Global Customer Experience Benchmarking Report is like the ultimate report card for businesses worldwide. It checks in on how they're doing when it comes to customer experience, or CX for short. It's like that moment in school when the teacher asks, "How are we doing, class?" but on a global scale.

This report is a joint effort by Walker and American Customer Satisfaction Index (ACSI), two big players in the CX game. They've been doing this since 2007, so they know their stuff. They survey thousands of customers and companies to find out who's acing CX and who's flunking it.

Why Should You Care About This Report?

You might be thinking, "That's all well and good, but why should I care about some report I've never heard of?" Well, let me tell you, this report is like your personal CX guardian angel. It's there to make sure you're getting the best experience possible, whether you're grabbing a coffee, shopping online, or calling customer service.

Think about it - have you ever been on hold for what felt like an eternity, only to be transferred to another department and have to explain your issue all over again? Or maybe you've ordered something online, only to have it arrive late, damaged, or not at all. These are all examples of poor CX, and they're exactly the kind of things the 2017 Global Customer Experience Benchmarking Report is trying to weed out.

What's In It For You?

So, what's in it for you, the customer? Well, for starters, you get to know which companies are really making an effort to give you the best experience possible. This report is like a CX hall of fame, celebrating the businesses that are doing it right. It's also a wake-up call for the ones that aren't.

But it's not just about knowing who's who in the CX world. This report also gives you the power to make a difference. When you know which companies are acing CX, you can choose to support them with your hard-earned cash. And when you know which ones are falling short, you can vote with your feet and take your business elsewhere.

Plus, this report is a great way to stay in the loop about the latest CX trends. It's like having a personal CX guru, keeping you up-to-date on all the latest happenings in the world of customer experience. Who knows, you might even pick up some tips on how to improve your own CX game!

So, What Did The 2017 Report Say?

Now, you might be wondering, "What did this report actually say? Who's winning and who's losing in the CX game?" Well, I'm glad you asked!

The 2017 Global Customer Experience Benchmarking Report found that companies are finally starting to get the memo about CX. More and more businesses are realizing that giving their customers a great experience is the key to success. In fact, 86% of buyers will pay more for a better customer experience, but only 1% of customers feel that vendors consistently meet their expectations.

That's a pretty big gap, and it's exactly the kind of thing this report is trying to close. It's a call to action for businesses to step up their CX game, and a reminder to customers that they have the power to make a difference.

Dimension Data-Studie zeigt: Mehrheit der Unternehmen noch ohne

Some of the top performers in the report include companies like Amazon, Apple, and Zappos. These are the businesses that are really nailing CX, and it's no surprise that they're also some of the most successful companies in the world.

But What About My Fave Coffee Shop?

You might be thinking, "That's all well and good, but what does this have to do with my local coffee shop?" Well, my friend, everything!

Even the smallest businesses can make a big difference in the CX department. Think about it - have you ever been to a coffee shop where the barista knows your order before you even say it? Where they greet you with a smile and make you feel like a valued customer? That's great CX in action, and it's exactly the kind of thing that can set a business apart from the competition.

So, the next time you're standing in line at your local coffee shop, take a moment to think about your CX. Is it good? Is it bad? Could it be better? And if you think it could be better, don't be afraid to speak up. Remember, you're the customer, and your opinion matters.

And who knows, maybe your local coffee shop will take your feedback on board and become the next big CX success story. After all, everyone loves a good underdog story, right?

So, What Now?

Now that you know all about the 2017 Global Customer Experience Benchmarking Report, it's time to put your newfound knowledge to good use. Next time you're out and about, take a moment to think about your CX. Is it good? Is it bad? Could it be better?

And if you think it could be better, don't be afraid to speak up. Remember, you're the customer, and your opinion matters. You have the power to make a difference, so use it wisely!

And who knows, maybe one day your favorite coffee shop will be featured in the CX hall of fame. Now wouldn't that be something?

So, here's to great CX, and here's to making the world a better place, one coffee shop at a time. Cheers!